Google recently announced company logos will soon start appearing in it’s search result pages. This is good news for your company, if you have great logo you will have more chance of attracting visitors to your website.
When thinking about your logo, it should visually look good, be unique, be flexible enough to scale to a range of sizes and work in a variety of different formats, from mobile phone apps to advertising boards, and now Google search pages!
But logo design isn’t just about creating a pretty visual, it’s also about developing a brand and communicating your company position.
Also remember your logo is only a small part of your brand. Your brand is your company image, from your company strategy to the way you speak and interact with your customers, all these play a big part of your brand.